With over 13 years of international experience in UI/UX design, creative direction, e-commerce development, and media production, I specialize in crafting immersive digital experiences and high-impact visual campaigns that merge creativity with performance. My academic foundation includes diplomas in Graphic Design and Multimedia Specialization, complemented by certifications in Google UX Design and Digital Marketing, alongside advanced training in image mastery, lighting, and cinematic storytelling—which continue to shape my multidisciplinary approach.
As a Creative Art Director and Senior UI/UX Specialist, I’ve led cross-functional teams and design initiatives for global brands, NGOs, agencies, and public figures. My work in UI/UX design has powered websites and e-commerce platforms that have generated over $35 million in revenue, including redesigning the full shopping experience at MODANISA, where I integrated high-converting design systems and motion graphics to enhance engagement. I also led the development of digital platforms for nonprofits and personal brands, ensuring seamless functionality, intuitive flows, and scalable, responsive design.
In the broadcasting sphere, I directed and edited national television documentaries and programs for Morocco and Libya, with viewer reach surpassing 10 million via satellite channels. These projects demanded not only visual mastery but storytelling precision, bringing complex narratives to life while aligning with cultural and strategic goals.
At OPPO Morocco, I served as Head of Creative and Event Design, directing the end-to-end creative production for five national smartphone launch events (F3, F5, F7, F9, F11). I led every facet—from immersive 3D stage design, video and animation production, keynote presentation design, and social media content, to outdoor branding and televised advertisements—delivering a premium, immersive brand experience that established OPPO as a dominant player in the Moroccan tech market.
Fluent in five languages and proficient in tools like Adobe Creative Cloud, Cinema 4D, Figma, and Final Cut Pro, I combine creative vision with deep technical execution. My core strength lies in making ideas fly—translating abstract concepts into visually arresting, user-centered content that resonates, converts, and elevates brands across borders.