Education

Hoummane EL Fetouaki Applied Art Baccalaureate Communication Design, Product Design, Interior Design, Space design, The History of Art, Drawing. In Applied Art Baccalaureate they include: Drawing, painting, sculpture, and other foundational fine art techniques 2D design, color theory, typography Photography, video, multimedia Computer-aided design (CAD) Technical drafting, rendering Materials and tools used in specific art/design disciplines History of art and design movements/periods Business practices, marketing, entrepreneurship Internships for real-world experience September 2010 - June 2012 Dchaira, Morocco CMFP OFPPT Diploma in Graphic Design The key things typically covered in Graphic Design: Design Principles - Elements of design like line, shape, color, typography, scale, composition, balance. Understanding how to apply these effectively in designs. Software Skills - Mastering industry standard graphic design programs like Adobe Photoshop, Illustrator, InDesign. Learning how to use the tools and features to create visual content. Typography - Understanding typefaces, font styles, kerning, leading, legibility. How to effectively use type in designs for print and digital. Layout and Page Design - Concepts of layout, grids, hierarchies, flow. How to design effective page compositions for things like magazines, brochures, posters, websites etc. Branding and Identity Design - Developing visual identities, logos, branding guidelines. Representing company values consistently through visuals. Digital Design - Skills for web design, UI/UX design, social media graphics. Understanding how designs function and are presented digitally. Print Production - File preparation, formats, print specs, color profiles. Getting designs ready for commercial printing or production. Concept Development - Idea generation techniques, research skills, visual problem solving abilities. Self-Promotional Materials - Developing portfolios, resumes and other career focused collateral. Industry Knowledge - Understanding the graphic design field and profession. Trends, clients, agencies, studios. Presentation Skills - Effectively communicating designs, concepts, ideas to clients or employers. September 2012 - June 2014 Agadir, Morocco ISMC OFPPT Diploma in Audiovisual S. Image The key things typically covered in Audiovisual: Video Production Skills - Learning how to shoot professional-quality video using cameras, lighting, audio equipment, and non-linear editing software like Adobe Premiere. Cinematography - Techniques for camerawork, shots, sequences, composition, lighting for different scenarios and genres. Directing - Planning shots, directing actors/talent, calling shots, overseeing productions. Sound Design - Recording, mixing and editing audio for videos, podcasts, films. Working with microphones, recorders, mixing boards. Filmmaking - Storytelling fundamentals, screenwriting, pre-production, workflow from script to screen. -lighting - Studio and on-location lighting techniques using different types of lights. Post-Production - Non-linear editing, color grading, visual effects, mastering for delivery. Live Production - Skills for live streaming, broadcasting events using multiple cameras and switchers. Animation - Creating 2D and 3D animations, motion graphics, visual effects. Genres - Experience working with different genres like documentary, music videos, narrative shorts, commercials etc. Equipment Operation - Learning industry-standard production and post-production hardware. Project Management - Planning, permitting, scheduling, budgets, client relations for productions. Career fundamentals - Portfolio development, networking, freelancing skills for the audiovisual industry. September 2014 - June 2016 Ouarzazate, Morocco Google Certificate Fundamentals of Digital Marketing Key areas covered in Fundamentals of Digital Marketing: Introduction to Digital Marketing - Overview of the digital marketing landscape and career opportunities. Web Analytics - Using tools like Google Analytics to track traffic, user behavior, campaign effectiveness. Search Engine Optimization (SEO) - On-page and off-page techniques to optimize websites for search engines. Social Media Marketing - Developing strategies and content for platforms like Facebook, Twitter, Instagram, LinkedIn. Pay-Per-Click Advertising (PPC) - Creating ads and managing campaigns on Google Ads and other platforms. Email Marketing - Designing email campaigns, building lists, tracking metrics using tools like MailChimp, Constant Contact. Content Marketing - Creating engaging content for blogs, social, landing pages to attract and retain customers. Mobile Marketing - Strategies for promoting brands and products to mobile users. Digital Graphics - Basic skills in Canva, Photoshop to design social posts, ads, banners, emails. Marketing Automation - Tools like Hubspot, ActiveCampaign to automate workflows and personalize experiences. Marketing Analytics - Using analytics to track ROI, measure campaign success, optimize strategies. Strategy & Planning - best practices for developing an integrated digital marketing plan. Current Industry Trends - Emerging platforms and techniques. April 2021 - May 2021 Istanbul, Turkey Coursera Google UX design professional certificate things covered in the Google UX Design Professional Certificate program: User Experience Design Principles - Concepts like user-centered design, usability, accessibility, intuitive interfaces. Design Thinking Methodology - The design thinking process of empathy, define, ideate, prototype, test. Research Methods - Techniques like interviews, surveys, heuristic analysis to understand users. Information Architecture - Organizing and structuring content for optimal findability and flow. Interactive Prototype Design - Wireframing, prototyping and testing interactive demo designs using tools like Figma, InVision. Visual Design - Applying principles of layout, typography, color theory, imagery to digital solutions. Usability Testing - Methods for evaluating designs and identifying areas for improvement. Agile Development Process - Working collaboratively with developers through an iterative design process. User Journey Mapping - Mapping out the complete customer experience across platforms. Accessibility Standards - Ensuring designs are inclusive and usable for all. Project Work - Real-world practice working on a UX project from research to prototype. UX Career Skills - Portfolio development, speaking to stakeholders, presenting findings and solutions. January 2022 - February 2022 Istanbul, Turkey Yeni Yüzyıl Üniversitesi Public Relations and Advertising The key areas covered in a Public Relations and Advertising course or program: PR and Advertising Concepts - The roles of PR and advertising, how they differ and complement each other. Media Relations - Pitching stories to journalists, writing press releases and advisories, managing media lists. Social Media Strategy - Leveraging platforms like Facebook, Twitter, YouTube for PR and branding. Copywriting - Crafting strategic, compelling copy for various comms channels like websites, print, radio etc. Branding and Identity - Building brand awareness through consistent messaging and visual identity. Crisis Communications - Developing communications plans to handle issues, events. Marketing Communication Plans - Creating integrated PR, social and advertising plans. Advertising Fundamentals - The advertising process, creative briefs, media planning, campaigns. Publicity Techniques - Organizing events, promotions to generate media interest and stories. Metrics and Analytics - Measuring ROI, monitoring analytics to improve strategies. PR and the Law - Understanding legal aspects like privacy, terms of use, disclosure. Client Relations - Presentation skills, account management, working with clients. Case Studies - Analyzing real PR and advertising examples, campaigns, case studies. February 2022 - Present Istanbul, Turkey